Copy.

I’m the senior copywriter for Murray’s Cheese, a national brand with shops in New York City and in more than a thousand Kroger stores, as well as a robust ecommerce business. I’m the company’s sole copywriter, which means I strategize on, write, and edit all brand copy and campaigns. This includes product descriptions, website copy, email and SMS campaigns (from product launches to promotions to automations), in-store signage, mailers and catalogs, social captions, digital ads, podcast ads, and more. I led and executed copy strategy during a major rebrand and new site launch, honed brand voice, and created a copy style guide from scratch. Ironically, I have also written social media copy for LIVEKINDLY, a vegan lifestyle brand.

Jokes.

I was a writer for the NPR trivia and comedy show Ask Me Another, where I contributed jokes, punched up scripts, and wrote games about everything from city nicknames to jam bands. For several years, I performed standup across New York City and the country. My work has been published by The New Yorker, McSweeney’s, and Reductress.

& Other Words.

Across my 10+ years of writing and editing experience, I’ve also lent my writing and editing expertise to a literacy nonprofit, a social science research organization, and a research center at Columbia University Teachers College.