Copy.

I’m the senior copywriter for Murray’s Cheese, a national brand with shops in New York City and in more than a thousand Kroger stores, as well as a robust ecommerce business. I’m the company’s sole copywriter, so I lead, strategize on, write, and edit all brand copy and campaigns. This includes overall conceptual campaign work, product descriptions, website copy, email and SMS (from product launches to promotions to automations), in-store signage, mailers and catalogs, packaging, social media, paid media, and more. I led and executed copy strategy during a major rebrand and new site launch, honed brand voice, and created a copy style guide from scratch. Ironically, I have also written social media copy for LIVEKINDLY, a vegan lifestyle brand.

Jokes.

I was a writer for the NPR trivia and comedy show Ask Me Another, where I contributed jokes, punched up scripts, and wrote games about everything from city nicknames to jam bands. For several years, I performed standup across New York City and the country. My work has been published by The New Yorker, McSweeney’s, and Reductress.

& Other Words.

Across my 10+ years of writing and editing experience, I’ve also lent my writing and editing expertise to a literacy nonprofit, a social science research organization, and a research center at Columbia University Teachers College.