Campaigns
As senior copywriter at Murray’s Cheese, I have been instrumental in building and executing processes for creating cohesive campaigns. I craft overall editorial for each campaign, adapting it for different audiences across channels.
For spring 2025, I transformed a set of products from our merchandising team into an engaging campaign focused on our cheesemongers. I worked with our designers to bring the mongers’ friendly expertise to life across all channels.
Window signage for our retail shops.
In-store signage for display tables throughout the store.
One of four emails associated with the campaign sent throughout the month.
The campaign landing page, which features key messaging for the campaign and shoppable mongers’ picks.
I also helped to bring the mongers’ stories to life on social with captions for a series of videos.
Below you’ll find some of the work I did for Murray’s 2024 holiday gifting campaign, bringing the messaging to life across landing pages, emails, OTT ads, social, and in-store signage.
OTT ad (click image to view)
In-store window signage
Website: block on our holiday landing page
One example of a gifting-focused email
Email, continued
Adaptation of our gift guide for social